Building a Push Notification Strategy Users Don't Hate

Overly frequent or irrelevant push notifications are one of the leading causes of app uninstalls, which makes notification strategy a genuine product decision rather than just a technical feature.

Segmenting notifications based on actual user behaviour, and letting users control which types of notifications they receive, keeps engagement high without the fatigue that blanket notifications cause.

We recommend starting conservatively with notification frequency and expanding based on measured engagement, rather than assuming more notifications always means more engagement.